The Imperfect Marketing Blog

The Fatal Advertising Mistake That Kills Campaigns (That I Still Make)

There's a common advertising mistake people make whether they're experienced at marketing or not. This mistake can tank campaigns before they even begin, and can even destroy entire businesses if steps aren't taken right away.

Even though I should know better, this is a mistake I continue to make on a regular basis. 

So, what is the mistake I'm referencing? 

It's simple: I launch advertising campaigns before they're even close to ready, just to "see what happens."

In the excitement and optimism that comes with getting a new product or service out into the world, I get overly optimistic about what I just created, because it's fresh in my head and I think the world will see it as I do. I delude myself into thinking that all I need to do is get my idea out into the world without thinking through a solid marketing plan.

In short, my brain wants to see the reward for the hard work I put into creating something, and launching a...

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