The Imperfect Marketing Blog

I have a high value website that ranks well on Google and gets a ton of organic traffic.

The crazy thing is, that website has done almost all of that on its own.

It's been around for a long time (decade +), but I had never paid attention to SEO and have never spent time any time or energy maximizing the website's SEO value. 

I just didn't have the time.

I also was deftly afraid of angering Google by going against their terms and artificially inflating my website with temporary "high value links." This website was and is way too valuable to mess with anything "black hat."

I decided to find out what I could actually do legitimately when I realized how much extra room there was to grow and get even more of the free "SEO" traffic everyone craves!

Getting SEO value

First, I tackled the "on-site" SEO, where I paid attention to site & page structure and optimized for best practices. Since I didn't have the time or the up-to-date expertise, I did...

Those of you who have experience with Facebook Ads know that it can be a pain to manage large amounts of campaigns, ad sets & ads.

(If you don't have experience, that's ok. This is valuable information to know as you grow on your journey, and something to keep in mind when you start having success and start realizing managing ads is not the best use of your precious time!)

You are likely familiar with the "rules" you can create on the Facebook Ads platform that are meant to help offload tedious work. But, you also know it can be difficult to know how to properly structure those rules to manage things effectively.

A ton of startups have popped up to help you understand the process of automating ads, but one stands above the rest in my experience & opinion.

Enter: RevealBot

[Enter discount code REVEALFRIENDS for 30% off the first month]

I run content arbitrage (link click traffic campaigns) that focus on getting visitors at a...

Do you plan on having a simple email newsletter that you send daily, semi-daily or just relatively often? Or, do you plan to in the near future?

Are you using one of the many services like MailChimp, Constant Contact, Active Campaign or many of those similar competitors?

These services are pretty good and full-featured, but they are extremely expensive when you start to scale to any meaningful level.

There's a simple alternative to sending emails that works just as well.

It utilizes the power of Amazon Web Services (AWS) to send emails for a fraction of the cost you're paying (think 1/100th of the cost of MailChimp).

The product is Sendy, and I use it for a separate newsletter I send with about 6,000 daily recipients. 

To put the cost savings in perspective, MailChimp used to cost $200 to send emails daily to 10,000 people, at bare minimum. (They recently obfuscated their pricing so you can't...

Disclaimer: It might to sound like I'm 'artificially' excited about this product in this post. Don't get the wrong impression, I'm not trying to sell you on anything, it's just how I express 'passion'. I just really think this product is awesome, and if you have an agency or marketing business (or want one), I need you to check it out, because I believe you are going to love it.

That said, this is about one specific product that kind of blew me away when I first realized how thoughtfully it was made. 

Quite honestly, I actually get excited just visiting this product's website because it gives me so many fun ideas. 

It also has a killer feature that you need to read about at the end.

Who is it for?

It's a great fit for you if that don't know where to start, if you want your own marketing business or agency, if you want to be an entrepreneur, affiliate marketer, or...

Here is a quick, simple list of some of the tools I recommend, and a simple description of what they're best used for. 

I've spent over $7,000,000 advertising online, and each and every one of these tools has helped me be more efficient in my marketing efforts.

I can't say any one tool is the absolute "best" product you'll ever use, because I don't have the time to be "perfect," but they've worked for me. Because of that, I can recommend them, and I know each of these can help anyone be more successful. 

This list won't be huge, because I only recommend things I actually use, but much more will be added soon...

Detailed reviews will be upcoming, along with pros and cons and why I've picked these vs. competitors, but for now, let's just cut to the chase:

SEO/SEM/Linkbuilding

Ahrefs - The best SEO research and tracking tool. Most people use this.

SurferSEO - Automated on-page optimization tool. Tells you exactly how to...