The Imperfect Marketing Blog

If You're Not Using Sendy For Your Email Newsletters You're Wasting Money


Do you plan on having a simple email newsletter that you send daily, semi-daily or just relatively often? Or, do you plan to in the near future?

Are you using one of the many services like MailChimp, Constant Contact, Active Campaign or many of those similar competitors?

These services are pretty good and full-featured, but they are extremely expensive when you start to scale to any meaningful level.


There's a simple alternative to sending emails that works just as well.

It utilizes the power of Amazon Web Services (AWS) to send emails for a fraction of the cost you're paying (think 1/100th of the cost of MailChimp).

The product is Sendy, and I use it for a separate newsletter I send with about 6,000 daily recipients. 


To put the cost savings in perspective, MailChimp used to cost $200 to send emails daily to 10,000 people, at bare minimum. (They recently obfuscated their pricing so you can't...

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