Want Your Own Profitable Online Business But Don't Know Where To Start?


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Hi, I'm The Imperfect Marketer and I'm here to help.


Over the past 15+ years, I've done it all. I've had successes, failures and everything in between. I've learned what it takes to create a profitable business online, and I want to share my experience with you.




Forget about "experts" who sell you their "secrets" just to leave you on your own.


Forget about complicated courses that are too difficult and too specialized for anyone to understand.


Forget about "gurus" that don't even know the material they're teaching!


Unlike these "gurus," I've lived it, and I'm ready to share my personal knowledge from 15+ years of digital marketing experience.


Learn my proven process for generating and growing free traffic from Google, step-by-step.


Learn how I create profitable Facebook ads time and time again, using my simple, proven formula that anyone can use.


Follow along to create a profitable website, from scratch. I'll show you exactly how to do it and walk you through every step so you build something amazing.


Learn the simple strategies I've used to build multiple profitable online businesses. Everything you need to know, and nothing you don't.


Ready to simplify your life, leave stress behind, and feel the joy and financial freedom that your own amazing, profitable online business can bring?


Why wait? It's time to get started right now.

In The Next 6 Months, You Could…

  • Finally be generating passive income
  • Have a profitable website that is a real asset
  • Have the confidence in yourself along with the practical skills you need to build any successful online business of your own

The right guidance can make all the difference. That's why I'm here.



The Traffic Skills Playbook

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Everything You Need To Take Control of Your Future, Learn Online Marketing, and Build a Profitable Business


This 5 course program will teach you how to build your confidence as a marketer, generate traffic for any product or service, and build a profitable website of your very own that you can be proud of.

You’ll learn how to:

  • Build and strengthen your online marketing mindset, your key to sustaining success.
  • Buy profitable traffic on Facebook, Instagram and other ad networks, using my proven methods.
  • Build free organic traffic to your website, including my proven process for finding keywords, creating perfect SEO content, and getting quality backlinks
  • Create a fully functional profitable website from scratch, step-by-step as you follow both my video and written lessons

With a simple shift in your mindset and some smart marketing strategies, you could start living the life of your dreams.

PLUS: You'll never be alone. You'll have direct access to help through email and chat. I won't be able to do the work for you, but I will be able to guide you and give you advice along the way.

You'll have no excuse not to end up with the confidence to succeed and a real profitable website once you're done.

The Traffic Skills Playbook consists of:


  • 5 Comprehensive Courses
  • 130 Lessons teaching you recession-proof practical skills, proven time & money saving strategies, and much more.
  • 21 Video Lessons (7 hours and 9 minutes of content)
  • Facebook & SEO cheatsheets that tell you what you really need to know
  • Over 130,000 words written by me detailing everything I can share from 15+ years of digital marketing experiences and anecdotes
  • Everything I think you can learn from me about the basics of online marketing
  • A powerful step-by-step course that shows you exactly how to build a profitable website, from scratch
  • Full access to advice and guidance through chat & email


What's Included...


The Magic Marketing Mindset

28 lessons

Your mindset is the basis of your online marketing success. Learn actionable steps you can take to strengthen your confidence and crush the self-doubt every online entrepreneur faces:

  • My experience: Skip the pitfalls I've experienced and leapfrog the online business learning curve
  • Learn how to approach the work you do every day and make consistent progress
  • Truly life-changing tips to crush the limiting beliefs that are keeping you from the success you deserve

You’ll finish this course with a complete picture of what it takes to be a successful online marketer, and you'll have the confidence to tackle real challenges with a positive and healthy outlook. You'll be primed to succeed.


Traffic Generation 101

39 lessons

With your mindset in good shape, the next step is to learn the practical skills and strategies you need to acquire traffic and customers for any business. In this course, you’ll learn:

  • Everything I've learned from more than a decade of buying traffic online
  • The exact strategy I use to create Facebook ad campaigns that actually work, and how to test and refine those campaigns to make consistent profit
  • The proven process I use to generate organic traffic from Google, including: Finding the perfect keyword for a webpage, creating perfect SEO content, revitalizing old webpages to unlock hidden traffic, and building backlinks safely and effectively.
  • How to buy traffic on multiple ad networks, including all of my experience.

You’ll finish this course with a real, actionable strategies that grow traffic profitably. You can apply these strategies to grow any business you have or want to create, and you'll have the confidence to do so.


Visitor Value Extraction "Hacking"

13 lessons

This is a fancy way of saying, "learn how to make more money off of your clients and visitors." In this course, you’ll learn:

  • The powerful lever that can multiply your revenue without more visitors 
  • Practical examples of making more money per customer or visitor
  • High value ideas for scaling your business 

You’ll finish this course with a new approach and practical ideas that can help grow any online business.


Step-by-Step: Build and Advertise a Profitable Website

26 lessons

I believe in learning through example. That's why, in this course, I not only tell you everything you need to know, I show you. Over the course of 23 video lessons, you'll create your very own profitable website, exactly as I would do it. You’ll learn:

  • How to build a website that actually makes money, using the best tools available today
  • How to create perfect SEO content, build organic traffic, and where to get the help you need when it's time to scale your business
  • How to advertise your website profitably, and how to optimize your ad campaigns to maximize your returns
  • How to maximize the money your website visitors bring you, using proven techniques I've refined over time

You’ll finish this course with a real asset, a profitable website! You can scale it, sell it, or just let it be. Whatever you do, you'll have new confidence to go out and apply everything you've learned on your own and create online businesses that really work.


The Imperfect Marketer's Toolbox

24 lessons

There are endless companies and services that promise to help your online business efforts.

Over the years I've tried and tested just about every marketing tool and service, ad network, affiliate network etc. you can think of. Here, I recommend my favorites so you don't have to burn yourself out. You’ll get:

  • The tools I think are absolutely essential to help with buying traffic online. 
  • The SEO tools and services that give you an obscene competitive advantage when it comes to building organic traffic 
  • Every recommended resource I know of that can shorten your learning curve and make a direct impact on your bottom line. 

With the Toolbox, you'll have everything you need to be a successful online marketer. Nothing will be a substitute for your own hard work, but these recommendations will make all of your work more efficient and will help you create positive results much more easily.



Yes, You Can Create A Profitable Online Business, Even If You Have Zero Experience.


But, Let's Be Clear:


My mission isn't to sell you a course and leave you to your own devices.

I'm not going to sugarcoat it. If you want success, you're going to have to work. I don't sell a "get-rich-quick" scheme and if that's what you're after, you'll have to look elsewhere.

Everything I do starts with learning practical skills. Recession-proof, valuable, practical skills that I'll teach you in order to create a real competitive advantage for your business.

I can't promise you results. In fact, no one can, because that's just unrealistic.

But, I can promise you that if you follow everything I teach you'll learn essential practical skills any marketer needs to have, you'll become more confident in yourself as a marketer, and you'll create a profitable website you can scale.

I can also promise that I'll be there to help you along the way, through chat and email that is always accessible.

What if you could:

  • Earn passive income that keeps coming in even while you’re on vacation.
  • Retire early without giving up the comforts you’ve worked hard for.
  • Diversify your income, so you don’t have to worry about ups and downs in the market.
  • Live the financially free life you’ve always dreamed of.

Yes, It Really Is Possible!


All you need to do is learn how to finally take control and build the confidence you need to succeed in online marketing, even if you have little to no experience.


The Traffic Skills Playbook Is For You If...

  • You don't know where to start, but you're willing to work
  • You aren’t sure if you have the online marketing experience you need
  • You want to create an online business that actually makes a profit
  • You dream of living a more comfortable life
  • You want to leave a legacy for your children

I'm Paul, The Imperfect Marketer

Hi, I'm Paul, I'm a husband, father, business coach and creator of the "Imperfect Marketer" system.

My journey into online entrepreneurship started over a decade ago. It took me an entire year to make my first $1 online, 3 years to hit my first 6 figures in a year, and 5 years to hit my first million dollar year.

Through trial-and-error, I uncovered the blueprint that helps me build and grow wildly profitable businesses online.

The core of my system is TRAFFIC. If you can't get traffic, then you can't get leads, sales or money... then your business dies. Period. End of story!

I've mastered the art and science of how to attract a FLOOD OF TRAFFIC to any website, product or service.

I wish I had The Traffic Skills Playbook when I started. It would have made my life a heck of a lot easier. Consider it my gift to you for beginning your journey.

"The Traffic Skills Playbook covers it all. After only 2 weeks I have built a website of my own, and I know exactly what to do next. Exciting!"

- Jenny J. - Pre-Launch Beta Participant

"The experiences and anecdotes I've learned here have been really powerful. I'm surprised at how many flawed assumptions I had about what other people were doing to be successful."

- Raymond -
Pre-Launch Beta Participant

"If there was nothing else, the exact strategies for SEO and for buying Facebook traffic would be more than worth it. I was struggling to figure out what I needed to do, and completely overwhelmed. Now, I have an action plan I can apply to anything."

- M. Miller - 
Pre-Launch Beta Participant

The Traffic Skills Playbook

Choose the option that meets your needs:

The Traffic Skills Playbook

$99 (4)

Pay over time option

Full access for 4 monthly payments.


The Traffic Skills Playbook


Save $98 (Most Popular)

One-time payment for full access.


The Traffic Skills Playbook + Private Coaching


Save $130! (Limited time)

One-time payment for full access + 3 private 30 minute Zoom coaching sessions.


If you complete the courses and aren’t completely satisfied with The Traffic Skills Playbook, you have 60 days for a full refund. No questions asked.